Mixpanel Cross-platform Tracking Implementation
In this pivotal project for KKday, I spearheaded the development of an innovative event tracking system using Mixpanel, focusing on a cross-platform approach. The initiative was not only about integrating systems but also about uncovering insights into cross-device user behavior to drive strategic decisions. Roles: Project Owner, Website Product Owner, Tracking Planner Year: 2019 Company: KKday Tools Used: Mixpanel, Airtable Reference: Case Study Report on Mixpanel Website Objectives Create a unified event tracking system across desktop, mobile, and app platforms....